Protecting Families.
Securing Futures.
Giving Peace of Mind.

1. Introduction

Infinity Financial Group, LLC ("IFG," "we," "us," or "our") is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at infinityfgrp.com, contact us directly, or engage with our life insurance services.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

Information You Provide Directly

• Full name, email address, phone number (including mobile number)
• Mailing address and ZIP code
• Date of birth and health-related information (for insurance underwriting purposes only)
• Type of coverage you are seeking
• Any other information you include in contact forms or direct communications

Information Collected Automatically

When you visit our website, we may automatically collect your IP address and browser type, pages visited and time spent on site, referring website or search engine, and device type and operating system. This information is used solely for website analytics and improving user experience and is not tied to your personal identity.

3. Mobile Information & SMS Communications

📱 Mobile Privacy Commitment: Your mobile phone number and any mobile information you provide to Infinity Financial Group will never be shared, sold, rented, traded, or disclosed to any third parties for marketing, advertising, or promotional purposes — under any circumstances.

Regarding SMS and text message communications:

• IFG will only send SMS or text messages with your express prior written consent
• You may opt out of SMS communications at any time by replying STOP to any message we send
• To opt back in, reply START
• For help, reply HELP or contact us directly at (480) 300-5158
• Message frequency will vary based on your inquiry and our communication needs
• Standard message and data rates may apply depending on your mobile carrier
• IFG is not responsible for delayed or undelivered messages

This mobile data policy applies to all forms of mobile communication including SMS, MMS, and any future mobile communication technologies.

4. How We Use Your Information

• Respond to your inquiries about life insurance products and services
• Provide personalized coverage recommendations based on your needs
• Process insurance applications and facilitate underwriting with licensed carriers
• Send you requested information, quotes, and policy documents
• Follow up on requests you have initiated with IFG
• Comply with applicable legal, regulatory, and licensing requirements
• Improve our website, services, and client experience
• Prevent fraud and protect the security of our systems

5. Information Sharing & Disclosure

Infinity Financial Group does not sell, trade, rent, or transfer your personal information to unaffiliated third parties. We may share your information only in the following limited circumstances:

• Insurance Carriers: With your consent, we share necessary information with our licensed carrier partners solely to obtain quotes and process your insurance application
• Legal Compliance: As required by law, regulation, court order, or legal process, including compliance with state insurance departments, NAIC regulations, FinCEN/BSA requirements, and federal agencies
• Business Operations: With trusted service providers who assist in operating our website and conducting our business, subject to strict confidentiality agreements
• Business Transfer: In the event of a merger, acquisition, or sale of IFG, your information may be transferred as part of that transaction, subject to the same privacy protections

6. Anti-Money Laundering (AML) Compliance

As a licensed insurance producer, Infinity Financial Group is subject to federal Anti-Money Laundering (AML) regulations under the Bank Secrecy Act (BSA) and USA PATRIOT Act. We may be required to verify your identity through our Know Your Customer (KYC) process, report suspicious activity to FinCEN as required by law, and retain certain transaction records for regulatory compliance periods. These obligations are legal requirements and are not optional.

7. Data Security

We implement industry-standard security measures including encrypted data transmission (SSL/TLS), secure data storage with access controls, regular security assessments and staff training, and physical security measures at our business location. While we take reasonable precautions, no method of internet transmission or electronic storage is 100% secure.

8. Data Retention

We retain your personal information for as long as necessary to provide you with ongoing insurance services, comply with applicable legal and regulatory retention requirements (typically 5–7 years for insurance records), and resolve disputes and enforce our agreements.

9. Your Rights & Choices

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Opt-Out: Opt out of any marketing communications at any time
• Portability: Request your data in a portable format where technically feasible

We will respond to all requests within 30 days.

10. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You may disable cookies through your browser settings. We do not use tracking technologies for targeted advertising.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

13. California & State Privacy Rights

Residents of certain states, including California, may have additional privacy rights under applicable state law (e.g., CCPA). Contact us to learn more about your state-specific rights.

14. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

15. Contact Us